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Graphic Design Concept/
Behavioral Campaign Design
"Design creates culture. Culture shapes values. Values determine the future." –Robert L. Peters
For this project, you will team up with one of your peers and observe life in CTA trains (Red, Blue, Brown, Green …). What is your take on events happening in CTA trains, and how do you respond to that with the language of design? Observation, investigation, and problem-solving are the main components of this project. Your task is to create two components for a behavioral campaign aimed at civilian riders. These components should target the identified social issue that can enhance the experience on CTA trains. You should participate in at least two group trips using CTA trains. During these trips, carefully observe and document your observations to implement them in your design process.
Behavioral Campaign Design
"Design creates culture. Culture shapes values. Values determine the future." –Robert L. Peters
For this project, you will team up with one of your peers and observe life in CTA trains (Red, Blue, Brown, Green …). What is your take on events happening in CTA trains, and how do you respond to that with the language of design? Observation, investigation, and problem-solving are the main components of this project. Your task is to create two components for a behavioral campaign aimed at civilian riders. These components should target the identified social issue that can enhance the experience on CTA trains. You should participate in at least two group trips using CTA trains. During these trips, carefully observe and document your observations to implement them in your design process.
Student projects
Student presentations
